Privacy Policy

Last updated: May 2026

This Privacy Policy explains how FinBedrock.ai (“we”, “us”, or “our”), operated by SMART PEOPLE (S-Corp, California), collects, uses, and protects information when you visit finbedrock.ai.

By using this site, you agree to the practices described in this policy.

1. Information We Collect

Information you provide directly

  • Email address — collected when you subscribe to our newsletter via Beehiiv opt-in forms or use the “Save your picks” feature in our AI Card Picker tool. Used solely for sending the FinBedrock newsletter and related updates.

Information collected automatically

  • Usage data — pages visited, time on site, clicks, referring URLs. Collected via Google Analytics 4 (GA4) and Google Tag Manager (GTM).
  • Session recordings and heatmaps — anonymized recordings of how visitors interact with pages, including clicks and scroll depth. Collected via Microsoft Clarity.
  • Cookies — small files stored in your browser by GA4, GTM, Microsoft Clarity, and Beehiiv for analytics and session tracking purposes.

Planned future collection

  • Facebook Pixel — may be added in the future for advertising purposes. This policy will be updated when activated.
  • WordPress comments — may be enabled in the future for registered users. Name and email will be collected if you leave a comment.

2. How We Use Your Information

  • To send the FinBedrock newsletter and card recommendations (email subscribers only)
  • To analyze site traffic and improve content and user experience
  • To understand how visitors interact with our AI Card Picker tool
  • To comply with legal obligations

3. How We Share Your Information

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

We use the following third-party services which may process your data according to their own privacy policies:

4. Cookies

This site uses cookies for analytics and session tracking. Cookies are set by Google Analytics, Google Tag Manager, Microsoft Clarity, and Beehiiv.

By continuing to use this site, you consent to the use of cookies. You can disable cookies in your browser settings at any time, though some site features may not function correctly.

5. Your Rights — California Residents (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

  • Right to know — what personal information we collect and how we use it
  • Right to delete — request deletion of your personal information
  • Right to opt out — we do not sell personal information, so this right does not currently apply
  • Right to non-discrimination — we will not discriminate against you for exercising your privacy rights

To exercise your rights, email us at [email protected]. We will respond within 30 days.

6. Data Retention

  • Email subscribers — data retained until you unsubscribe. You can unsubscribe at any time via the link in any newsletter.
  • Analytics data — retained per Google Analytics and Microsoft Clarity default settings.

7. Children’s Privacy

FinBedrock.ai is intended for users 18 years of age and older. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us with personal information, please contact us and we will delete it promptly.

8. External Links

This site contains links to external websites, including credit card issuer websites and affiliate partner sites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before submitting any personal information.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.

10. Contact

Questions about this Privacy Policy? Contact us at [email protected]

SMART PEOPLE | California, US